With the advent of international trade and better transportation, product accessibility is no longer restricted because of geographical barriers. The advantages and disadvantages of this development are equally measured.
One positive impact is that business and individual consumers can purchase native products when they are abroad. For example, shops like McDonald’s, and KFC can be found on the high streets of most major cities, and tourists are guaranteed the same quality and standard of product wherever they are. Undoubtedly, having such an approachable way helps them feel at home. Another advantage is to diversify the product choices for consumers. For instance, a Vietnamese girl can make up with cosmetics produced locally such as Moi, or with Korean products of ETUDE house and Missha, or Vichy – a French cosmetics brand.
However, there are some drawbacks. This trend may lead to cultural loss. For example, Japan gains a reputation for wooden house structures with tiled or thatched roofs while France is typified by modern designed houses with glass, so similar architectures in different countries could erode local cultures, and the same effect will happen if people can buy similar products anywhere in the world. Also, this trend discourages traveling since people will be less curious about the distinctive features of other nations. This argument can be exemplified by the fact that people can sample Pho – a cuisine in Vietnam – ubiquitously, so some foreign food lovers will lose interest in visiting Vietnam for this reason.
In conclusion, that countries are becoming indistinguishable helps people living overseas wipe out their homesickness, however, this can also result in local culture erosion.
Written by Thanh Loan